DO THE RIGHT THINGS IN MARKETING

Updated: Feb 18


Even if you are the best event organizer in the world, if people don’t know about your event, they won’t come. With the ever-competitive event market, it is important to stand out and while this may come at a price, it makes the effort worthwhile. A good promotion can generate more income from sponsors, as well as improve ticket sales. As brands only want to work with events that can improve their reach as well.

Event planners say that increased competition is their biggest hurdle in 2020/2021. Fundamental in successful marketing has often been about being "different but relevant" for me. Try to find your niche, your own way of describing, your own story, but not being so "own" that it doesn't feel welcoming to others. You should not only attract others, but you should also, hopefully, make them feel outraged, amused and inspired. Maybe some of these tips can be useful to you. 1. So basic, it seems nearly no need to say, but I do - Be upfront with information such as date, time, venue and pricing. And remember that the festival season starts earlier and earlier. 2. Create or repost shareable content. After covering the basics, fans will be looking for anything that can validate that your show is worth their time and money. Impressive photos, videos and sound clips of artists are not only great for enticing ticket sales it’s also shareable content that people can use to rally friends. 49% of respondents said the reason they attend events is that friends or family are going.

3. Market your unique experience, that could be: a) availability of VIP accessing their decision) camping (30% considered camping)c) add non-music programmings like talks, workshops, food/culinary experiences, and art installations. (23% ask for this). In chapter 2, ticketing, you can find many more suggestions on this

4. Avoid cliché and overused themes and be original in your marketing


5. Optimize the process for mobile. If you’re not on mobile today, you don’t exist. Sorry but that´s the truth. Don´t you agree?

6. Where to do marketing? Where do people hear about music events? The top three are: * 41% on social media * 22% word of mouth * 11% promoter, artist or event organizer


7. What do they search for? * 82% search for the event date * 76% search for the ticket and price options (be sure to be seen on a ticket-provider page)

8. Communication research says that people remember better what they see, rather than what they hear or read. So well-crafted websites with an after-movie are critical.

9. Go niche, 56% agree they’d rather attend a smaller, niche festival catering to their specific interests than a mainstream festival.

10. It's not all about the music, use bundled marketing festivals these days have to offer attractions other than sound. It can be the “kids village” that will offer child-friendly musicians and entertainers and activities including a rock-climbing wall.

11. Find the best to work with, and your marketing money will work for you

Welcome to join the newly created group on LinkedIn, United Through Music Group. With the purpose to share experiences, news, ideas, tips, and mistakes. In a friendly, respectful way, with the best interest for everybody in mind See you - https://www.linkedin.com/groups/12308434/


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